Dr. Mohamed Farid Saleh:
- Emphasizing the role of the Egyptian Commercial Service (ECS) Representation in attracting foreign investments and developing Egyptian exports in light of the established objectives, in line with the vision and goals of the state.
- Tasking the commercial offices to target investment companies in priority investment sectors and investment funds, and focusing on attracting investments aimed at deepening local industry, creating job opportunities, and increasing export-oriented production.
- Intensifying the efforts of ECS offices to open sustainable export markets for Egyptian products.
Dr. Mohamed Farid Saleh, MIFT Minister, held a meeting with Dr. Abdel Aziz El-Sharif, Head of the Egyptian Commercial Service (ECS), to discuss the operating mechanisms of ECS system and its commercial offices. The meeting reviewed the commercial offices’ plan in line with the set objectives for each office, presenting the export sectors targeted for the current year, as well as the investment sectors to which the offices are working to attract foreign investments.
The Minister emphasized the importance of intensifying the promotional efforts of commercial offices to attract more foreign investment to Egypt across various sectors, with a focus on investments that support deeper local manufacturing and create job opportunities in the Egyptian market, as well as export-oriented investments that use Egypt as a production and export base.
He also called for focusing on opportunities arising from global economic developments and foreign investment flows to attract additional investments into the Egyptian market, particularly for establishing production bases aimed at exporting to foreign markets, especially African markets.
The Minister further emphasized the importance of ensuring that commercial representatives in host countries study all aspects of each market to identify available opportunities that can be exploited to attract foreign investment or enhance Egyptian exports to those countries. This is aimed at maximizing the benefit of the commercial offices’ presence worldwide.
On his part, Dr. Abdel Aziz El-Sharif, Head of ECS, reviewed the methodology employed by the commercial offices to open new markets for Egyptian exports, and the export and investment sectors targeted by each office. He pointed out the flexibility of this approach in dealing with regional and global economic changes, in order to capitalize on available opportunities to enhance Egyptian export access and attract foreign investment in priority sectors.
