- The appointment comes within the framework of developing the institutional promotion system and enhancing Egypt's image as a qualified investment and trade destination.
- Mr. Ayyad brings over 18 years of experience in capital markets, economic media, institutional communications, and investment promotion.
Dr. Mohamed Farid, Minister of Investment and Foreign Trade (MIFT Minister), has issued Decree No. 198 of 2026, appointing Mr. Mohamed Ayyad as Assistant Minister For Promotion and Media Relations Affairs. The appointment comes within the framework of the State's drive to enhance the competitiveness of the Egyptian economy, support investment attraction efforts, and develop the institutional promotion and communications system.
The Decree reflects MIFT’s orientation toward building an integrated system for strategic communications and investment and media promotion — one anchored in the development of institutional messaging, the strengthening of Egypt's image as a qualified investment and trade destination, and the expansion of communication channels with the business community and economic and investment institutions both domestically and internationally.
Mr. Ayyad brings over 18 years of professional experience in capital markets, non-banking financial activities, economic media, and institutional communications. Throughout his career, he has held numerous executive and advisory positions in the areas of strategic communications, institutional promotion, economic content management, and the design and execution of media and awareness campaigns.
Ayyad served as Advisor to the Chairman of the Financial Regulatory Authority (FRA) and its affiliated entities from September 2021 through February 2026, where he oversaw institutional communications and media promotion portfolios, supervised the Central Department of Public Relations, Design, and Digital Publishing, and managed the media and promotional files of FRA’s affiliated bodies — including the Egyptian Institute of Directors (EIOD), the Financial Services Institute (FSI), and the Regional Center for Sustainable Finance (RCSF).
He also served as a member of a number of specialized technical committees, including the Finance Committee, the Incorporation and Licensing Committee for Non-Banking Financial Activities, and the Fintech Committee that decides on the applications for the use of financial technology. He further coordinated communications and media portfolios with international institutions and organizations concerned with capital markets and insurance — most notably the International Organization of Securities Commissions (IOSCO).
Throughout his term of office at FRA, he oversaw the development of FRA’s media and institutional infrastructure through the establishment of its first fully integrated media center, and the launch of its first podcast, television channel, and media studio — initiatives that contributed significantly to raising awareness and knowledge of non-banking financial activities and services.
Ayad also led the execution of a number of national awareness campaigns in collaboration with relevant entities, including the Insurance Federation of Egypt (IFE), the Egyptian Exchange, Misr for Central Clearing, Depository & Registry (MCDR), insurance companies, and media outlets — all aimed at promoting financial literacy and raising awareness of investment, insurance, and financial inclusion. Among the most notable of these campaigns were the insurance awareness campaign “Insure First… You Won't Have to Start Over” and the capital market awareness campaign "With a Share… You Become a Partner" — initiatives that helped entrench the concepts of responsible investment and broaden citizens' participation in formal financial activities.
Prior to joining FRA, Ayyad served as Deputy Assistant to the Chairman of the Egyptian Exchange from December 2017 through August 2021, where he oversaw media, promotion, and business community engagement portfolios. He also served as an advisor to the Arab Federation of Capital Markets (AFCM), held the position of Editor-in-Chief at Extra News channel, and occupied several leadership roles at a number of specialized economic publications.
He also contributed specialized lectures at FSI, covering the structure and targets of the non-banking financial sector, delivered to a range of target audiences including judges, specialists, and those with an interest in economic affairs.
His professional expertise spans a diverse array of fields, encompassing capital markets and stock exchanges, insurance, mortgage finance, financial leasing, factoring, consumer finance, and small and medium enterprise (SME) financing, in addition to the banking sector and economic media.
Ayyad holds a Master's degree in Business Administration from the Arab Academy for Management Banking and Financial Sciences, along with an Executive Presidential Leadership Program certificate from the National Training Academy, and a training program certificate from the International Monetary Fund (IMF) in Washington. His academic and professional formation is further complemented by a number of specialized programs in investor relations, governance, risk management, and real estate valuation, as well as financial journalism and public policy. He also completed a program in partnership with the Egyptian Ministry of Planning on evidence-based development policy formulation, held in Indonesia. He holds a Bachelor's degree in Economics from the Faculty of Economics and Political Science at Cairo University.
On his part, Ayyad expressed his pride in the confidence placed in him by Dr. Farid affirming that the coming period will see concerted efforts to develop MIFT’s promotion and strategic communications system in line with the latest international best practices. He added that this work will serve to reflect the investment fundamentals underpinning the Egyptian economy and contribute to cementing Egypt's standing as a regional hub for investment and trade — through modern communications tools and effective partnerships with the business community and international investment institutions.
