Dr. Mohamed Farid:
- The new expansions reflect global investors’ confidence in the Egyptian economy and support the state’s strategy to promote manufacturing and exports.
- Foreign direct investment is witnessing a phase of qualitative expansion.
- This is evidence of the success of economic reforms and the attractiveness of Egypt's investment environment.
- Egypt is steadily progressing towards strengthening its role as a regional manufacturing and export hub.
- Coca-Cola HBC’s investments of USD 1.1 billion underscore the strength of its partnership with the global private sector and the depth of its presence in the Egyptian market.
- Enhanced recording of foreign direct investment reflects the true scale of investment inflows into Egypt, whether through new investments or profit reinvestment.
- A 95% local content ratio in production reflects the strength of domestic supply chains, supports national industry, and enhances local value added.
- The government remains committed to improving the business environment and supporting investment expansion plans through accelerated procedures, simplified licensing processes, and the digitalization of investment services.
- The state continues to support export-oriented industries, expand investment and free zones, and strengthen the role of the private sector in economic activity.
Zoran Bogdanovic, Chief Executive Officer of Coca-Cola HBC:
- Egypt represents a strategic pillar within the company’s global operations.
- The company has selected Egypt’s North Coast to host its General Managers’ Meeting this week, bringing together 40 senior executives from across its various business sectors.
- The Cairo Digital Center represents a long-term investment in Egypt’s technology ecosystem, with plans for further expansion by 2027.
- The company’s youth empowerment programs have provided more than 400,000 hours of training to over 90,000 young people over the past three years.
Dr. Mohamed Farid Saleh, Minister of Investment and Foreign Trade (MIFT Minister), participated in the inauguration of new expansions at Coca-Cola HBC plant in Amreya City, as part of Prime Minister Dr. Mostafa Madbouly’s tour of Alexandria Governorate, which included inspecting several investment, industrial, and infrastructure projects.
During the visit, the Prime Minister inaugurated a new polyethylene terephthalate (PET) bottle production line at Coca-Cola HBC Egypt’s plant, in the presence of Dr. Mohamed Farid Saleh, MIFT Minister; Mr. Ahmed Kouchouk, Minister of Finance; Eng. Khaled Hashem, Minister of Industry; Dr. Sharif Farouk, Minister of Supply and Internal Trade; as well as a number of government officials, ambassadors, and senior company executives.
In a press conference following the inauguration of the new expansions, Dr. Mohamed Farid Saleh stated that the launch of the new production line marks an important milestone in the partnership between Egypt and Coca-Cola HBC and reflects the company’s growing confidence in the Egyptian economy and investment climate.
He added that the industrial expansions and new production lines currently being established across Egypt reflect tangible growth on the ground and demonstrate that the continued expansion of global companies within the Egyptian market serves as a strong testament to the attractiveness of the investment climate and the success of the economic reform efforts.
He noted that Coca-Cola HBC has become one of the leading industrial investors in Egypt, with investments exceeding USD 1.1 billion and plans to inject an additional USD 1.28 billion in investments during the period from 2026 to 2030.
The Minister further indicated that the new production line represents an additional investment of USD 35 million and will contribute to enhancing Egypt’s manufacturing and export capacities, while supporting the government’s export-led growth strategy.
Dr. Farid emphasized the importance of accurately recording these investments within foreign direct investment (FDI) inflows, whether through new investments or the reinvestment of earnings, in order to reflect the true scale of foreign investment in Egypt.
Dr. Farid also called for further strengthening Egypt’s role as a regional export hub serving African, Middle Eastern, and European markets, leveraging Egypt’s strategic geographic location and competitive advantages.
He highlighted the company’s success in building one of the strongest local supply chains in the country, with a local content ratio reaching 95%, which supports domestic industry, reduces reliance on imports, and increases local value added.
He further noted that the government remains committed to improving the investment climate and enhancing the business environment through the simplification of procedures, the expansion of digital transformation initiatives, and continued support for industrial investment.
The Minister also emphasized that the government will continue supporting export-oriented industries and expanding investment and free zones, while implementing the State Ownership Policy Document and the IPO Program to strengthen the role of the private sector in economic activity.
For his part, Zoran Bogdanovic, CEO of Coca-Cola HBC, affirmed that Egypt represents a strategic pillar within the company’s global operations, praising the Egyptian infrastructure, skilled workforce, and investment environment.
He noted that the company had selected Egypt’s North Coast to host a gathering of its global leadership team, bringing together 40 senior executives to explore investment opportunities across the region.
Bogdanovic added that the Cairo Digital Center, launched in 2025, represents a long-term investment. The center currently employs 250 specialists, with plans to expand to 450 specialists by 2027, and supports the company’s operations across 27 international markets.
He also highlighted the company’s youth empowerment programs, which have provided more than 400,000 hours of training to over 90,000 young Egyptians during the past three years through “Youth Empowerment Program”.
